Xiaomi’s EV Milestone: 135,000 Deliveries in 2024 with 300K Target Set for 2025!
Introduction
Xiaomi, a global technology leader, has taken a bold step into the electric vehicle (EV) industry, achieving an impressive 135,000 vehicle deliveries in 2024. Surpassing its initial target of 100,000 units, the company now aims to deliver 300,000 EVs in 2025. With its innovative direct-to-consumer approach and cutting-edge vehicles, Xiaomi is redefining the automotive landscape.
Breaking Records with the SU7 Sedan
In March 2024, Xiaomi launched its first vehicle, the all-electric SU7 sedan, a Tesla Model 3 rival. The vehicle’s launch made headlines, selling out for the year within just 24 hours. The SU7 combines affordability, performance, and advanced technology:
- Base Model: Priced at 215,900 yuan ($29,570), it features a 73.6 kWh BYD battery with a 700 km range (CLTC).
- Top Trim (SU7 Max): Equipped with a 101 kWh NMC battery by CATL, it offers an 800 km range and 495 kW (664 hp) of power.
Xiaomi’s EV factory in Beijing played a crucial role, ramping up production to meet the unexpected demand. The plant currently has a capacity of 150,000 units annually, which will double to 300,000 units after its second-phase expansion.
Bold Plans for 2025
Xiaomi is setting the stage for a ground breaking 2025 with two major launches:
- SU7 Ultra:
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- A performance-focused version of the SU7 sedan, boasting 1,526 hp and a peak torque of 1,770 Nm.
- Acceleration: 0 to 100 km/h in 1.98 seconds, 200 km/h in 5.86 seconds.
- Price: 814,900 yuan ($114,200).
- The SU7 Ultra prototype has already captured attention by completing the Nürburgring in 6:46:87, despite a wet track and a brief power loss.
- YU7 SUV:
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- Launching in mid-2025, this SUV promises to cater to the growing demand for versatile, family-friendly EVs.
Direct-to-Consumer Model: A Game-Changer
Unlike traditional automakers, Xiaomi employs a direct-to-consumer sales strategy. In 2024, 30% of customers ordered their vehicles online without a test drive. The company also opened 200 stores across 58 cities in China, creating a hybrid model that blends convenience with accessibility.
Expert Insights: Xiaomi’s Impact on the EV Market
Xiaomi’s entry into the EV industry marks a significant shift in how cars are designed, marketed, and sold. Industry expert Li Wei comments, “Xiaomi is leveraging its expertise in consumer electronics to redefine the EV market, combining affordability, performance, and digital-first sales strategies.”
Conclusion: Accelerating Toward the Future
With a successful first year in the EV market and ambitious plans for 2025, Xiaomi is poised to become a dominant player in the global automotive industry. By combining cutting-edge technology, innovative sales strategies, and bold production targets, Xiaomi is driving the future of sustainable mobility.