Portugal Partners with Puma: A Bold New Era for Football and Fans

A New Chapter for Portuguese Football

After a remarkable 27-year partnership with Nike, the Portuguese Football Federation (FPF) has signed a groundbreaking deal with Puma. Starting January 1, 2025, the German sportswear brand will be the official technical partner for Portugal’s soccer, futsal, beach soccer, and esports teams. This long-term agreement signals a fresh direction for Portuguese football, promising innovation, creativity, and global fan engagement.

Puma’s Vision for Portugal

Puma has announced that it will unveil new products and creative designs in early 2025, setting the stage for an exciting collaboration. Arne Freundt, CEO of Puma, emphasized the importance of partnering with a top national team:
“Having Portugal join the Puma family is a proud moment. With their massive global fan base and a promising generation of players, we look forward to major tournaments like the 2026 World Cup.”

The partnership comes at a pivotal time for Portugal, whose recent successes include the UEFA European Championship win in 2016 and the 2018-19 Nations League title.

A Legacy of Excellence and Global Reach

Fernando Gomes, President of the FPF, highlighted the alignment between Puma’s vision and Portugal’s football legacy:
“We are excited to work with Puma to create products that resonate with our global fan base. Puma’s storytelling and engagement with supporters are truly remarkable.”

Portugal’s football federation boasts the highest number of social media followers among football federations worldwide, reflecting the team’s immense popularity and influence.

Puma’s Expanding Football Portfolio

This partnership further strengthens Puma’s presence in global football. The brand already supports top-tier clubs like AC Milan, Inter Milan, Palmeiras, and RB Leipzig. Puma is also the technical partner for national teams such as Ghana, Senegal, Morocco, and Switzerland. Adding Portugal to its roster underscores Puma’s commitment to being a leader in the sport.

What Fans Can Expect

Fans can look forward to a fresh take on Portugal’s iconic kits and merchandise, with designs aimed at celebrating the team’s rich heritage while appealing to a modern audience. As Portugal gears up for major tournaments, including the 2026 World Cup, this collaboration promises to be a win-win for the team and its supporters.

Key Highlights:

• Partnership Start Date: January 1, 2025
• Teams Covered: Soccer, futsal, beach soccer, and esports
• Fan Reach: Portugal leads all football federations in social media followers
• Puma’s Portfolio: Includes AC Milan, Inter Milan, and Morocco, among others
• Future Goals: Enhanced fan engagement, innovative designs, and global impact