National Center urges Amazon to allocate 5% of its assets to Bitcoin, citing inflation protection and growth potential. Learn how this bold proposal could transform corporate treasury strategies.
In a forward-thinking proposal, the National Center for Public Policy Research (NCPPR) has urged Amazon to allocate 5% of its $585 billion in assets to Bitcoin. Presented ahead of the 2025 annual shareholders’ meeting, this recommendation emphasizes Bitcoin’s potential to combat inflation, protect reserves, and enhance long-term shareholder value.
With Bitcoin hitting new all-time highs and gaining increasing institutional acceptance, the NCPPR’s proposal could signify a transformative moment in corporate finance if Amazon heeds the call.
The NCPPR argues that traditional reserve assets—such as cash, government bonds, and corporate securities—struggle to keep pace with inflation, currently hovering at nearly 5% per annum. In contrast, Bitcoin’s remarkable growth trajectory offers a unique opportunity.
Since its inception, Bitcoin has demonstrated an unparalleled growth profile, surging 131% in the past year alone and an astounding 1,200% over five years. Such performance has already prompted companies like MicroStrategy and Tesla to integrate Bitcoin into their treasury strategies, with impressive results.
MicroStrategy, for instance, saw its stock outperform Amazon by 537% in 2024, underscoring Bitcoin’s potential to drive extraordinary shareholder returns.
The proposal also highlights the growing institutional adoption of Bitcoin. Major financial players like BlackRock and Fidelity have introduced Bitcoin ETFs, signaling confidence in cryptocurrency’s long-term viability.
By allocating just 5% of its treasury to Bitcoin, the NCPPR suggests Amazon could hedge against inflation, diversify its financial reserves, and position itself as a leader in financial innovation.
Bitcoin’s inherent volatility remains a key consideration. However, the NCPPR contends that Amazon’s robust financial position enables it to absorb periodic market fluctuations. The organization frames Bitcoin as a strategic addition that aligns with Amazon’s principle of innovation and offers a transformative approach to corporate treasury management.
“With proper risk management, a small Bitcoin allocation can provide significant inflation protection without posing undue risk to Amazon’s balance sheet,” the proposal states.
The timing of this proposal coincides with Bitcoin’s meteoric rise. On December 5, Bitcoin surpassed $100,000, and as of this writing, it trades at $98,296 with a market cap of $1.94 trillion. Trading volumes in the last 24 hours have exceeded $62.63 billion, reflecting sustained market activity and investor interest.
Such milestones underscore Bitcoin’s increasing prominence as a viable asset class, further validating the NCPPR’s call for adoption.
The proposal is now in the hands of Amazon’s board and shareholders. If approved, it could mark a watershed moment, inspiring other global corporations to reconsider their treasury strategies in favor of cryptocurrency.
As Bitcoin continues to reshape the financial landscape, Amazon’s potential move could set a powerful precedent, reinforcing its reputation as a trailblazer in innovation and forward-thinking business practices.
The National Center’s proposal is more than a call to action; it’s an invitation for Amazon to lead a financial revolution. By integrating Bitcoin into its treasury, Amazon could mitigate inflation risks, enhance shareholder value, and position itself at the forefront of corporate financial strategy.
As the world watches, Amazon’s decision could define the future relationship between traditional corporations and cryptocurrency, potentially reshaping the global economic landscape.